Relationships are the essence of all successful business, and trust is the essence of all successful relationships. Thus, without trust, success in business is impossible. But what, exactly, does it mean to “trust”?
In the TED Talk below, Jim Davis, who launched the Gigot Center for Entrepreneurial Studies at Notre Dame, describes how when he went in search of the meaning of the word “trust” he was unable to pinpoint any particular, globally agreed-upon definition. He did manage, however, to put together a pretty solid working definition of his own: Trust, he says, is the willingness to take the risk of being vulnerable to another person or thing. David K. Williams, CEO of Fishbowl Inventory and author of The 7 Non-Negotiables of Winning, hits the nail on the head when he says, “You’ll always be able to see, hear, and feel when trusting relationships exist in an organization.” An prime example of this is the scenario given by Davis in this TED Talk, when he describes his encounter with a very untrusting airline employee.
As you watch the video, consider what you see, hear, and feel on a daily basis in your own business. Are the relationships in your company founded upon trust? Do your employees trust you? Do they trust each other? Is there a mutual trust among your employees and your customers? If not, consider some of these suggestions to start creating a company culture that is based on trust; you’ll be amazed at the results.