A business’s purpose is its reason for being – it’s ‘WHY’ – something beyond simply making a profit. Our WHY: “To change the financial industry for people to receive pure, transparent and objective advice.” Our “why” is something much farther-reaching, and quite removed from our bottom line.
Instead, our driving purpose is a need and desire to effect positive change in the financial industry by restoring public trust in that industry through pure, transparent, and objective advice. This is PagnatoKarp’s foundational purpose for existing; profit is merely a result of pursuing that purpose.
You will find that organizations that are able to inspire, regardless of size or industry, are able to communicate their ‘WHY’.