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The PagnatoKarp Team.

Catherine L. Rieder

Director, Client Experience and Branding


Cathy Rieder is Director, Client Experience and Branding at PagnatoKarp, responsible for optimizing and communicating a wealth management experience that pursues excellence and innovation for the well-being of our clients. Cathy is Net Promoter Masterclass Certified (NPMC) and leverages client input, digital metrics and strategic initiatives to measure and enhance the client experience. By focusing on core experiences for investment, tax, legal, planning, concierge and family, Cathy helps drive a wealth management experience that aligns True Fiduciary® transparency with exceptional service and value-added innovation.

Cathy has extensive leadership experience in marketing, communications and creative design in financial services, technology and non-profits. Prior to joining PagnatoKarp, she helped drive wealth management messaging and corporate branding at Cassaday and Company and McLean Asset Management.

In the community, Cathy is an avid supporter of the performing arts and an award-winning scenic designer in the Washington DC area theater community. She has been actively involved with local youth sports teams and non-profit organizations that support women and children.

Cathy is a graduate of Boston College with a BA degree with honors in Economics and Computer Science. She played NCAA Division 1 volleyball for BC and still uses lessons learned on the court in her everyday life.

A native New Englander, Cathy is a long-time resident of Great Falls, VA, where she lives with her children.